Experience

Strategy

During the initial phase of a project, we perform a comprehensive market evaluation and competitive analysis in order to determine the viability of the business plan in today’s landscape. We add, divide, subtract and multiply to make sure that we see the vision from all directions.

We study the strengths and weaknesses of the existing competitors and up-and-coming players in order to identify a unique niche and the “wow” features that will set the product apart. We document and use competitive product matrices to help visualize opportunity and direction.

We build a strategy that becomes the religion of every participant in the product lifecycle. We track progress towards achieving the strategy and build in triggers and alerts to help keep us on track. We keep focused and make sure that we revisit our strategy to make sure we are adaptive as well as conforming.

Design

Information architecture and usability experience are common terms used to describe the process of achieving simplicity and fluidity in design. Our passion is based on pushing our selves to the extremes of simplicity in all aspects of our designs.

Boxador’s focus is creating an intuitive user experience while maintaining simplicity, fluidity and functionality. Aside from designing visually stunning interfaces, we give extra attention to the navigation and layout of information to ensure that the overall solution is presented well, the key features are highlighted, and the brand is represented and enforced.

Be it an existing product that requires a revamp, a new target market or audience or a new product with a vision to overcome the obstacles of complexity of delivery of service. We dissect the necessary from the optional and provide a simple organized and extremely easy to use user experience.

Technology

Every technical aspect of every project is designed, architected, implemented and scrutinized. We build backends and frontends, design databases, and package complete and polished products. Our focus is on scalability for growth, extensibility for future features, and security for peace of mind.

Boxador projects utilize a balance of open source and commercial development solutions, such as Ruby on Rails, LAMP, Adobe Flash, Adobe Air, Adobe Flex, and .NET. Our team also has experience integrating with content management systems, salesforce automation/CRM platforms, intranet and extranet systems, web analytics providers, web services, and new technology APIs like OpenSocial.

We seek out the best providers for services like hosting, uptime monitoring, and advertising management. We build products that scale and we choose service providers who are capable of supporting our growth spurts.

Marketing

Customer loyalty and recommendation factors are your true measure of marketability. It starts with having the right product for the right market at the right time. Next you need to take advantage of projecting your value while capturing your leads. Convert your captured lead into a client. Next turn the client into an evangelist for your product or service. The end result is your brand.

Brand awareness extends beyond the product’s brochure and website. Reaching customers and building brand loyalty by exposing the culture through a blog, social networks and other new web formats makes perfect sense for startups in the internet technology space. We enjoy brainstorming new and clever ideas and formats for online viral marketing. We also work closely with offline media and advertising companies to maximize brand exposure.

Boxador’s internet products benefit from first-hand knowledge of search engine marketing, including search engine optimization, link building, ad placements, and analytics. First and foremost, we believe the key to any effective campaign is to have a killer product and a killer company to back it up.